Bike Onboarding EX
On Jan 2018, Uber first introduced new service "electric bike ride sharing-JUMP" in San Francisco.
I worked on onboarding experience to help users to learn about our service and introduce its value proposition.
Uber has been using a horizontal carousel to educate users on most their onboarding experience. However, I observed most users skip screens without paying any attention or they closed the app.
I challenged myself to create delightful and enjoyable onboarding experience to increase our conversion rate to their first trip.
I started drawing idea on the paper and visualize in illustrator. I created all illustration assets from the scratch, none of them from Uber's existing assets.
Team
1 Product Designer
1 Marketing product manager
1 Product Manager
1 Content Strategist
My role
Lead design
Date
Dec 2017
The idea was presenting experience how they would ride an e-bike from the beginning of a journey through a day as they scroll down.
Visualization
Mock
