Build Bike EX from scratch

At Uber, we specialize in understanding and learning about urban mobility and all the problems therein. However, it didn’t take much data wizardry to learn that short distance trips are expensive, commuting during rush hour is a traffic nightmare, public transit is inflexible, and often times slow and unreliable.

Biking is a great way around a lot of these issues. However, standard bike ownership comes with its own challenges. To name a few; a good bike isn’t cheap, and finding a safe place to park and store your bicycle isn’t easy. Additionally, riding up hills (Especially here in San Francisco) is super tough, unless you happen to be supercharged with gamma radiation, but most likely you will show up to work looking like you just got out of hot yoga.

I was a lead designer for bike & scooter experience on uber and jump app from the beginning of this team. I have closely worked with product, research, marketing and operations from early concept explorations to final product designs. I shipped 13 features incrementally starting from Sep, 2017 to present.

Team

2-2 Product Managers,

3-5 Product Designers,

2-30 Engineers,

3 UXR, 2 Data Scientist,

1 Content Strategist

My Role

Lead Design

Duration

Sep, 2017 - Present

Although Uber has been successful to ridesharing, urban mobility, short distance trips are expensive, commuting during rush hour is a traffic nightmare, public transit is inflexible and oftentimes slow and unreliable.

45 %

Of all US vehicle trips are under three miles

There is massive demand for micro-mobility (trip < 3miles) that is difficult to fully capture with our ridesharing product

98 %

Customers are not fully satisfied with Muni service (SF)

Most users are still relying on Muni for their commute but not happy with service.

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Electric mobility offers a better solution for cities

and for consumers

- More choices for customer to get from point A to point B

- Cost-effective solution (Less expensive than a ride)

- Alleviate traffic and congestion during peak commuting hours

Provide the lowest cost and most flexible mobility solution for urban commuters, weekend warriors through Emobility

Desgin Principle

User Story

Commuter

Even with rush-hour traffic, and biking up hills, you can make it to the office in time for your morning meeting, all without ever breaking a sweat.

Everything Between

Heading to the gym after work, making a quick trip to the grocery store? Grab that Uber Bike that's right outside your house and use it get places faster, so you can get some valuable time back in your life.

Wekend Warrior

It’s a beautiful weekend, and a perfect day for a bike ride. Biking is a great way to get to know your city. With ultimate flexibility, you can go anywhere at any time, and when plans change, just lock the bike anywhere and continue with your day.

User Journey 1.

Walk up to a vehicle

Users begin by directly scanning QR code / typing passcode on the vehicle keypad on the street.

User Jorney 2.

Reserve a vehicle

Users begin by selecting and reserving an available vehicles in the app.

Push a button

get a bike or scooter

→

Micro-mobility platform

for your everyday moments

Sign in

New user

Home

Selected view

If users already have uber account logged in, they can easily sign in by tapping [ continue as “user name”] without going through verification process.

We have different rules based on cities. If users open the app in new service area, they are encouraged to learn about rules for their safety and community.

Users see bike & scooter on the map. They have options between directly start riding via scan QR code or select vehicle (on map/on the bottom sheet) to reserve.

Users get to selected view by either tapping the pin on the map.
Once the decision is made, they can reserve or scan to ride a vehicle by tapping the primary CTA.

Loading

Reserved

Unlockby QR scan

If users already have uber account logged in, they can easily sign in by tapping [ continue as “user name”] without going through verification process.

Once users are close enough to vehicle location, the bottom sheet automatically expand and prompt user to unlock a vehicle.

Users unlock a vehicle they previously reserved.

As soon as QR code is verified,
the lock is released.